Business Operations
Scenario-based payment and settlement
With the continuous progress and development of technology, more cutting-edge technologies will be gradually used in our daily life to serve human beings with technology. In recent years, the widespread use of biometric identification, VR, AR and other technologies, together with the commercial application of artificial intelligence research results, let us see more possibilities of user experience design. These cutting-edge technologies will also become the core elements of human life towards intelligence in the future.
Early on, VR/AR technologies received widespread attention from the industry, with games and videos being the most widely used, as these are the most intuitive and accessible application areas to consumers. However, in addition to simple games and videos, VR/AR also involves a span of many fields such as manufacturing, education, culture, healthcare, aviation, design, and sports events. Among the many industry sectors, we will explore and think based on the financial industry, and deeply analyze the direction VR/AR technology can be applied in this field.
Scenario-based payment and settlement
Immersive ad placement
Three-dimensional display of financial products
User identification, transaction authentication
Dedicated Virtual AI Advisor
Integration of financial peripheral related services
Home Banking is a vision of the future of finance, where people will no longer have to go to a smart network to do business, but will be able to do all their financial services at home. It is ubiquitous and integrated into people's daily life, including life, school, work, health and other aspects. It is more like a personal financial housekeeper that can help users build a family wealth network, display records and plan family assets, establish a financial social circle, and also combine with neighboring industries to provide users with a more realistic experience of special businesses.
For financial peripheral related business, you can be bold and innovative, try to find some new opportunity points, and combine with VR/AR technology to collide with new sparks. For example, in terms of the consumer credit field with huge development space, the small loan market is relatively competitive, while large loans have certain threshold, large capital demand, long risk control cycle, and higher requirements in different aspects, so the competition is relatively small. And based on the huge user demand, home improvement loan as a medium to large amount of consumer credit, there is currently a huge market, if this is the point of opportunity, it can create an innovative home improvement platform.
Users can choose their favorite decoration style through VR devices, and can immerse themselves in the model room, and also copy all the items in the model room to their own room. After entering their own room, they can replace, edit and delete the items one by one. You can change the color, material and size in real time if the specification of the goods allows. After the selection is completed, you can take out a loan directly on the same platform. The one-stop home improvement service allows users to have no worries and optimize the loan experience to make the operation more convenient and easy.
Nowadays, biometric identification technologies including face, fingerprint and voice recognition have been widely used. As these technologies become more and more mature, we can envision how to better integrate these technologies into existing hardware devices in various industries to bring users a more technological sense and more natural and friendly interaction.
Through the extraction and analysis of big data, the intelligent self-service terminal will establish a detailed personal file for each community customer, while the dynamic face recognition technology can identify the user's identity and complete the pre-processing of customer information at the first time the customer enters the branch, saving the user the steps of logging in and filling out information.
The device can take the initiative to greet the user, ask the user's needs, and achieve ultra-short-time high-performance recognition of voice pattern, gender, age, etc. The user can also wake up by formulating voice commands for a natural continuous dialogue and a natural human voice to increase the user's sense of intimacy. Conversational interaction for more natural and smooth human-computer interaction. Through active voice interaction to understand the kind of business customers need to handle, and then make accurate triage judgments, such as guiding for risk assessment, purchasing financial management, querying transfer and other online business, or calling human for service according to the corresponding business. With the continuous accumulation of big data, it will record each customer's financial behavior more and more accurately, and provide more intelligent financial services and financial solutions around the customer's life cycle.
In addition to cell phones and computers, more smart homes, wearable smart devices, car networking, etc. have come into the majority of households. New carriers bring new application scenarios and new modes of thinking. Take banking and insurance business as an example, building a new experience of banking and insurance and integrating financial services into family life requires open media and diverse platforms to carry family banking and insurance business offices. We try to explore on TV, smart watch, car screen and other devices.
With the networking of cars, the car computer has become an indispensable human-computer interaction carrier in people's daily lives. For most drivers, at least half an hour a day will be spent in the car, and it seems that the car computer currently has a natural advantage in the content of road conditions, weather, schedule, entertainment, etc. Extracting the commonality of these contents, it can be roughly found that the use of the content is based on detailed planning for the near future, through the car networking. Users can easily get notifications and push in the cockpit. Further, what new highlights can we add to the insurance sector? For example, reminding users to buy car insurance before it expires and pushing relevant personalized information and products to them is one direction.
But with the advent of the information age and the emergence of smart devices, wearable devices have also sprung into a new product form, and smart watches, for example, are the most likely smart control and information management devices that people carry with them other than smartphones. Although the current form is not fully defined, with some device types acting as an auxiliary to cell phones and others as functional devices replacing cell phones in characteristic scenarios, we can still say that a smartwatch is a simple substitute for cell phones and a key information display item. It can push the cell phone or independent personal related information to the user in a brief way, quickly and efficiently, improving the arrival rate of information and processing efficiency. In terms of personal bank accounts, it can be used to process basic account data, view transaction records, etc., and grasp the earnings of purchased financial products in real time.
With the emergence of new technologies and new carriers, people are actively or passively forced to explore new application methods, in which new application scenarios are naturally spawned, and the combined force of many directions creates new interactive relationships between people and things in physical or virtual scenarios, as well as new ways of communication between people and people.
Due to the development of information technology, the boundaries of traditional art have once again been broadened. With the help of digital audio and video, digital drawing, virtual reality, augmented reality, digital interaction and other multifaceted forms of expression, digital art has the new characteristics of interactivity, reproducibility and virtualization, and using these characteristics, digital art covers more people and establishes a new value system for human beings, thus also extensively extending its tentacles to the boundaries of commerce. The continuing heat has in turn given rise to capital feedback on digital art from a commercial perspective, influencing the direction of digital art's development and giving birth to countless audiovisual interactive feasts in the process.
First and foremost, the connection between people and artwork and art exhibitions becomes more diverse. Most intuitively, digital art pries the deformation of spatio-temporal perception, and its combination with physical commerce has given birth to a new type of commercial district, which subliminally divides different lifestyles, consumption levels, and even class levels through digital art's overwhelming expression, successfully blurring the boundary between commercial space and art exhibitions, and packaging consumption into the most primitive impulses with a spectacle-like atmosphere, thus creating a successful model of using art to enhance physical commerce.
Self-media is a private, civilian, universal and independent communicator. With the east wind of high-speed network, self-media also has the ability to conduct live broadcast that only mass media could have in the past. In terms of the existing system, self media can maximize their own interests by converting public domain traffic into private domain traffic, and live streaming brings the opportunity for this conversion to be more efficient.
Compared with the output of self-media using text, pictures and audio and video, live video broadcasting through the network is more concrete, vivid and lively. In addition, compared with other information dissemination methods, the immediacy of live streaming is more obvious. What happens thousands of miles away, people can receive the information almost simultaneously through live webcast, which substantially closes the delay time of other communication methods.
With the two characteristics of vividness and immediacy, self media live broadcast has rebuilt the way of communication between people on the network, in business operation, its positive promotion to small and micro enterprises is immeasurable, it has to a certain extent filled the huge gap built by large enterprises with capital and technology, trying to pull large enterprises to the same starting line, forcing them to adapt to the new ecology and play, with the iteration of technology and carrier updates, where will self media live broadcast go in the future, we'll see.